© 2019 . All rights reserved.

VOGUE’S BRAND DIRECTOR, NEGAR MOHAMMADI, SHARES WHAT SHE LOVES MOST

As the head of editorial partnerships and brand marketing at Vogue, Negar Mohammadi not only oversees all aspects of the publication’s marketing efforts but also it’s collaborations with brands such as Nike (Jordan x Vogue) and Comme de Garcons among many others. When she’s not bouncing from deadline to deadline, she can be found bouncing from idyllic surf spot to idyllic surf spot, honing her passions for surfing and cultivating friendships.

So as newly established friends I thought a few questions were in order. After a few photos at her lovely Greenwich Village apartment, fresh off another surf trip (this time to Costa Rica), we sat down and got right into it. 

How do you see the world?
With optimism and excitement – every day has its own adventure.

What is your idea of happiness?
Love and amusement – always having something to laugh about with people you adore.

Which historical figure would you most like to meet, living or dead?
Anaiis Nin.

Who do you most admire? 

My parents – they’re the best and have supported, inspired, and entertained me my whole life.  I admire their ability to view every human being and circumstance with genuine kindness and compassion.

What about yourself do you most dislike?
I don’t rest enough. 

What trait in others do you most dislike?
Complaining.

What virtue do you most admire?
Humbleness.

What has been your biggest achievement?
Learning to surf.

What has been your biggest failure?  
Do we ever really fail? Every experience teaches us something, expanding us to be even better.

What is your most prized possession?   

My apartment in Greenwich Village.

Your most common luxury?
A Rose gold vintage Art Noveau Lion necklace from my friend Elizabeth Potts, “the moonstoned”. 

What’s one thing you find the most overrated?   
Instagram ‘likes’.

Your favorite word or phrase?
“Let’s get loose with compassion, let’s drown in the delicious ambience of Love.” – Hafiz

What do you regret most?
I always regret the trips I don’t take. Currently regretting missing out on an amazing surf trip to the Maldives curated by my friend, Jorge. It was in August around our September issue launch – a crazy time. Lesson being, it’s always a ‘crazy time’. If your heart says go. . .”GO”.

Which talent do you most envy?
People who can sing in tune. Showers and car rides would be way more fun.

How would you like to live? 
On the beach, waking up to the sound of water with someone sexy.

What is your motto?
If you can, you must.

Watch out for Negar’s Style-List feature in our Instagram Stories for some of her favorite style staples and inspirations.

Photos by Aaron Austin

SHARE //