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One of the many reasons why I love New York is because of the fact that it is a giant melting pot of people from all different walks of life. From world-renowned chefs and artists to musicians and notable business men and women, there is never a shortage of diversity in the stories of those we meet during our time in this bustling city. So, just when I think I’ve met the last of the inspiring New Yorkers, I meet someone who immediately proves me wrong.

Roy Alpert, is the epitome of a person whose life is a constant adventure. As an avid traveler who is always flying from one place to another, this young hotelier knows a thing or two about balancing his work and personal life. And with no plans of slowing down anytime soon, we decided to take advantage of his open schedule to sit down with him in his amazing Soho apartment and discuss what matters most to him and how he takes advantage of the time he has.


SC: Can you tell us a little about yourself? Where are you from and how did you find yourself in hospitality?
I was born and raised in Los Angeles and lived in Tel Aviv- Israel for most of my teenage years. I grew up in a home where my parents often entertained and I always wanted to be in a business where I could bring people together so hospitality was a natural fit.

I attended college at the University of Miami. The city revolved around the hospitality industry so I got involved at a young age.  I moved to NYC at age 24 to attend NYU’s MBA program and have been based in NYC ever since where I oversee a brand of Hotels/Hostels called The Freehand. We have locations in Miami, Chicago, and are opening in Downtown LA in November.


SC: You travel a lot and we get the sense that you like it that way, but how do you make time to see and do things with friends, family, and significant others? Is there a trick to it all?
As of the past year I am spending most of my time between NYC and LA (about half and half). I have close family and friends in both cities and my “trick” is that I actually use the phone as a speaking device versus just texting!. Hearing someone’s voice and being able to have meaningful conversations is how I stay in touch.  


SC: You’re originally from LA, but have been a NY resident for a while. You also purchased your apartment which is a big investment to a city. What is it about this city that made you want to pull the trigger (we are bias since we think New York is the best city in the world) and do you think you’ll be here for a while longer?
New York is the greatest city in the world. I feed off the energy and vitality of the city and always wanted to have a permanent home here. I am pretty committed to NYC and envision myself living here (even if part time) for years to come.


SC: If you could describe your aesthetic – personally and architecturally – how would you describe it?
I have been inspired by Scandinavian and Japanese design. Specifically, in the use of natural light and natural materials. I like a simple clean look and am drawn to places that feel lived-in as I think your space should get better over time and should not feel overly “designed”.  It’s about embracing the imperfections and understanding that similar to your life your home is always evolving.


SC: What are a few of your most significant possessions in your apartment?
I would say old photographs are my most significant possession because everything else is pretty much replaceable.


SC: What are your things about this space?
The photography and art in my apartment is all very personal to me and has been collected over various travels. Over the past couple years I have been into different types of maps and strangers family photos.


SC: Soho is such a great neighborhood to live in, what are some of your favorite spots to go for food, drinks, etc?
Jack’s Wife Freda, Sweetgreen, Pasquale Jones, Sant Ambroeus, Gemma, and Cha Cha Matcha. Lately, I have been enjoying the rooftop bar at Sixty Soho which is great when the weather is nice.


SC: After all your time traveling what’s your favorite way to decompress?
A long run or early morning yoga.

Stay tuned for the opening of the Freehand in LA coming soon!