SKATE STYLE BY EMILIO PUCCI
It’s always refreshing and exciting to see fashion houses embrace surf, skate, and the sport-life mentality. From Alexander Wang surfboards to Louis Vuitton golf bags, many luxury brands have created special edition collections for recreational use. At the same time, however, it is the first time that the renowned and iconic fashion house of Emilio Pucci has stepped into this world, and for their first recreational collection, they have commissioned talented art students to create an avant-garde look for typical skateboard designs.
According to the Impression, “The program was the brainchild of a Swiss art-school project that challenged students to “reinterpret the Pucci codes in innovative ways.” Students delved into the houses archive to develop prints that played on Italian cultural motifs, including pasta and ice cream. The result is a collection of boards available on EmilioPucci.com for ~$570.”
See below for the full ad campaign and images of their customized skateboards for purchase.
Video Courtesy of NOWNESS
Images via the Impression