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By: Victoria Clark

Morgan Bogle is the founder of the sustainable and cruelty-free luxury bag line, Freedom of Animals, based in New York City. This ever so stylish brunette beauty has been passionate about both fashion and animal rights for as long as she can remember. In 2012, after 10 years working in the fashion industry, Morgan stepped out on her own and combined her two passions to launch her Freedom of Animals line, which has received raving reviews by Vogue, Elle, Style.com, and Harpers Bazaar (just to name a few). Surf Collective recently caught up with Morgan to find out what makes her such a force of nature… Thanks Morgan!!



Where did it all start?
Freedom of Animals was born on a trip with my boyfriend at the time in the Canary Islands, where he was surfing and I was pondering life. I wanted to move to Kenya to work with elephants and he didn’t want me to! We decided that developing a company, a product, based in NYC would possibly be a better way to impact the lives and the future lives of animals worldwide, so I returned to NYC the following week and the research began!

What is your favorite city and neighborhood?
Well I love to travel so this is a difficult question to answer. I love NYC because its been my home for 12 years and I’ve been in the East Village for most of that time…but getting away and seeing the world is my favorite thing to do. I love Cape town and Lima, I love Paris and New Delhi and every place in between.

What is your favorite hotel?
I’ve been to a few incredible and memorable hotels, from The Imperial in New Delhi and the Lake Palace in Udaipur, to the Bonito Pacifico in Mexico and the Hotel B in Lima.

Your favorite restaurant and dish?
Coming from a vegetarian this may be a bit boring but I am obsessed with the Macroplate atSouen in the east village.

Best bar?
This may sound annoying but I love the Bowery Hotel

Favorite vacation location?
I don’t usually go back to the same place more than once but I love anywhere that is warm and either on the ocean or in the mountains. I love Colorados Nicaragua and Sacred Valley Peru.

Favorite duffel or suitcase?
Northface! I own two of them.

Favorite brand?
Suno, Acne, Freedom of Animals (haha), Celine and The Row

Favorite jean brand?
3×1 and Acne

Essential wardrobe item?
Black jeans and a button down shirt

Favorite time of year?
Summer 100%

Your style Icon/s?
I look up to Jane Goodall and Eckhardt Tolle more than people with a great sense of style

Personal style tip for others?
Don’t take it so serious that you end up compromising the lives of others for it (aka Fur and skins)

Your tailor?
Joseph / 6 east 38th street

Your salon?
Clara at Fox & Boy in Nolita

Coffee or tea?

Favorite shoe maker?
Right now Zara because I don’t wear leather and they have a lot of synthetic options!

Dream car/bike?
Ummm….don’t have one.

Favorite watch / watch brand?
Don’t wear a watch!

Essential gadget you can’t live without?
Basic – my iphone

Your favorite book?
Love, Life & Elephants

Favorite song or album?
Phosphorescent / Ride On Right On and anything Bon Iver

Favorite not-for-profit?
Sheldrick Wildlife Trust

Favorite artist?
Egon Scheile and Lucien Freud


Photos: Morgan Bogle