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Valerie Boster, former Harper’s Bazaar and Vogue alum, is the co-founder of one of the most sought after brand consultancies around, La Marque. When Valerie is not up to her neck in work, she can be found jetting off to some of the most beautiful places in the world. Here Valerie shares what feeds and inspires her own personal marque on style.

Valerie Boster - Surf Collective - Style List 2


What is your favorite city and neighborhood?
My hometown New York, New York. All of it, from Long Island City to the Upper East.

What is your favorite hotel?
Taj Lake Palace Hotel in Udaipur, India, The Dhara Devi in Chiang Mai, Thailand, and Harmony Hotel in Nosara, Costa Rica.

Your favorite restaurant and dish?
Close call between the sesame crusted shrimp tempura roll at Bond street or the avocado toast at Café Gitane.

Best bar?
Bemelman’s Bar at The Carlyle Hotel

Favorite vacation location?
My ideal vacation always has a break, I just got back from Nosara, Costa Rica which was a much-needed surf trip. Itching to go to Fiji and Bali.

Favorite surf spot / board?
I have been using a 9’0 Roxy Kassia Meador epoxy board but looking to go shorter and thinking about a 7’6 twin-fin…Kookbox has some great collaborations they’re working so may add them to my quiver.

Favorite duffel or suitcase?
Alexander Wang grey, textured leather weekender. It forces me to pack light, so if it doesn’t fit, it doesn’t come with me.

Favorite brand?
A range from: Balenciaga, Roxy, The Row, Celine, Isabel Marant and J Crew are the top revolving brands in my closet.

Favorite jean brand?
J Brand…skinny and straight.

Essential wardrobe item?
A “Le Smoking” blazer

Favorite time of year?
Indian Summers and the first days of Fall

Your style Icon?
Jane Birkin and my mother

Personal style tip for others?
Poise. That’s all you need, you can pull off anything with it.

Your tailor?
Mr. Lim on 71st between 1st and 2nd, he is truly a hidden gem.

Your salon?
Harry Josh @ Serge Normant. He is the only one that touches my hair.

Coffee or tea?
Green tea

Favorite shoe maker?
Pierre Hardy

Dream car/bike?
The one I already own, Mini Cooper Sport in British Racing Green, but have always wanted a vintage Fiat 500 Jolly with wicker basket seats.

Favorite watch / watch brand?
Between my blackberry, iPad and the subway, I don’t need a watch.

Essential gadget you can’t live without?
iPad, I have all my magazine and newspaper subscriptions, films and books on there plus I am addicted to Words with Friends.

Your favorite book?
Anything by Martin Amis

Favorite album?
Lee Morgan’s Sidewinder and Jane’s Addiction’s Nothing’s Shocking

Favorite not for profit?
Goods for Good (non profit that matches surplus goods to the needs of vulnerable children in the developing world) and The Whitney Studio Party in October.

Favorite artist?
Right now I am inspired by Richard Phillips. He is an artist represented by Larry Gagosian best known for his oil paintings of photographs from magazines. He has made me think about popular culture and the way we shoot editorial in a new way.