When Joseph Licata launched SURF COLLECTIVE in 2009, it was the first of its kind, a surf-inspired lifestyle destination for the newest and most exciting brands coming up in New York, LA, Tokyo, Paris, London and other cities around the world. Over the years, Joseph’s vision for SURF COLLECTIVE evolved. Joseph’s understanding of life, community and all that inspires us daily has moved beyond the conventional, becoming a lens through how he sees the world and what he shares with it. His unique perspective for and interest in a life well lived, has developed a loyal community eager to learn about the products, places, people and things he’s inspired by.